Salmon For All Sports a New Look
November 9th, 2009
Salmon For All Board member Brenda Wall worked with Astoria graphic artist Polk Riley of Polk Riley’s Printing & Design over the summer to create an updated logo for Salmon For All. The original graphic for the logo dates from 1987, when Jolene K. Holter of Longview designed a silk screen of a Chinook salmon jumping out of the water. Bob Eaton, Salmon For All Executive Director, applied for copyright on the design on May 2, 1989. The certificate of copyright was received on July 31, 1989.
The logo has proven quite popular over the years as a graphic for sweatshirts and hats, in addition to doing official duty on Salmon For All letterhead stationery and business cards. But the design, owing to its origins as a silkscreen, has limitations on how large it can be printed. In computer terminology, it is a raster graphic, meaning that it is made of pixels. As a raster graphic is enlarged, it becomes pixelated, and loses resolution. In other words, it becomes increasing fuzzy the larger it gets.
The new version of the logo by Polk Riley, on the other hand, is a vector graphic, designed using Adobe Illustrator. Vector graphics use numerical descriptions to define lines and shapes, rather than pixels or bitmaps. As explained by Wikipedia:
“Vector graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygon(s), which are all based on mathematical equations, to represent images in computer graphics.”
In sum, the updated look for the logo can be printed as large as desired without ever losing resolution. It made its initial debut as the closing graphic in the Salmon Forall video on the tangle net fishery. It is now also featured on the Salmon For All website, as well as the latest order of Salmon For All sweatshirts, T-shirt and hats, and was used on a large vinyl banner displayed in the Salmon For All booth at the Pacific Commercial Fishermen’s Festival in September. Over time, as current inventories of items with the older version of the logo are used up, the newer version will become standard on all Salmon For All stationery and branded apparel.
Lori Smith said:
I prefer the old logo. It was much more realistic and less “engineered” looking.
SFA said:
Thanks, Lori. Some of us like the old design better. Others prefer the technical advance of the new design. What’s interesting to me is that people in both camps say the version they prefer looks more realistic.
Hobe